Navigating the Future: Unveiling the 2024 Digital Marketing Trends and Performance Marketing Strategies

In the ever-evolving realm of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. As we approach the year 2024, the digital marketing landscape continues to transform, presenting new opportunities and challenges. This comprehensive guide delves into the key digital marketing trends and performance marketing strategies that will shape the industry in the coming year.

The Rise of Augmented Reality (AR) in Marketing

The integration of augmented reality is set to revolutionize the way brands engage with their audiences. Explore how AR can create immersive brand experiences, drive customer engagement, and open up new avenues for creative marketing campaigns.

Artificial Intelligence (AI) and Machine Learning (ML) in Marketing

Discover how AI and ML technologies are reshaping digital marketing by offering personalized experiences, improving targeting precision, and optimizing marketing campaigns. Gain insights into the latest tools and techniques powered by AI that can enhance your marketing strategies.

Voice Search Optimization (VSO)

As voice-activated devices become ubiquitous, optimizing for voice search is no longer a choice but a necessity. Uncover the strategies to enhance your brand’s visibility in voice search results and leverage this emerging trend for increased organic traffic.

Sustainability as a Marketing Strategy

In an era where environmental consciousness is paramount, sustainable marketing is more than just a trend—it’s a business imperative. Learn how integrating sustainability into your marketing efforts not only aligns with societal values but also positively impacts brand perception.

The Evolution of Influencer Marketing

Influencer marketing continues to be a powerful strategy, but its dynamics are shifting. Explore the changing landscape of influencer marketing, including the rise of nano and micro-influencers, and learn how to forge authentic connections with your audience through influencer collaborations.

Performance Marketing Strategies for 2024

Delve into the intricacies of performance marketing and explore the latest strategies to drive measurable results. From data-driven decision-making to dynamic ad targeting, this chapter provides actionable insights to enhance your performance marketing campaigns.

Omnichannel Marketing Mastery

As consumers engage with brands across various touchpoints, mastering omnichannel marketing is imperative. Uncover strategies to create a seamless and integrated customer experience, driving customer loyalty and maximizing your marketing ROI.

Steering Your Marketing Ship in 2024

Summarize the key takeaways from the guide and provide actionable steps for marketers to adapt to the evolving landscape successfully. Emphasize the importance of agility, innovation, and continuous learning in the dynamic world of digital marketing.

Instagram Marketing: Tips for Growing Your Brand on the Visual Platform

In the world of digital marketing, Instagram has emerged as a powerhouse for businesses and brands seeking to connect with their target audience visually. With over one billion active users, it’s a platform that offers immense potential for brand growth and engagement. However, to make the most of Instagram marketing, you need a well-thought-out strategy. In this blog post, we’ll explore some essential tips to help you grow your brand on this visual platform.

1. Define Your Brand’s Unique Identity
Before diving into Instagram marketing, it’s crucial to define your brand’s unique identity. What makes your brand stand out? What is your brand’s personality? Understanding these aspects will help you create content that resonates with your target audience.

2. Optimize Your Instagram Profile
Your Instagram profile is your digital storefront. Ensure it’s optimized for maximum impact:

Use a high-quality profile picture that reflects your brand.
Write a compelling and concise bio that explains what your brand is about.
Include a link to your website or a landing page to drive traffic.
3. Develop a Content Strategy
Consistency is key on Instagram. Develop a content strategy that includes a mix of:

High-quality images and videos that showcase your products or services.
Behind-the-scenes content to humanize your brand.
User-generated content to build community.
Educational or informative content related to your industry.
4. Leverage Instagram Stories
Instagram Stories offer a dynamic way to engage your audience. Use them for:

Daily updates, promotions, and flash sales.
Polls and Q&A sessions to interact with your followers.
Sharing user-generated content and testimonials.
5. Engage with Your Audience
Engagement is the heart of social media marketing. Respond to comments and direct messages promptly. Show appreciation to your followers by liking and commenting on their posts, especially if they mention your brand.

6. Utilize Hashtags Strategically
Hashtags are a powerful way to increase the discoverability of your content. Research relevant and trending hashtags in your niche. Create a branded hashtag unique to your business to encourage user-generated content.

7. Collaborate with Influencers
Partnering with influencers can help you reach a broader and more targeted audience. Choose influencers whose followers align with your target demographic, and work together on campaigns that authentically represent your brand.

8. Run Instagram Ads
Instagram offers a range of advertising options, including photo and video ads, carousel ads, and Stories ads. Invest in paid advertising to reach a wider audience and drive specific actions, such as website visits or product purchases.

9. Analyze and Adapt
Regularly analyze your Instagram insights to understand what content performs best and adjust your strategy accordingly. Pay attention to metrics like engagement rate, follower growth, and the success of individual posts.

10. Stay Updated with Instagram Trends
The social media landscape is continually evolving. Stay updated with the latest Instagram trends and features, such as IGTV, Reels, and shopping tags. Experiment with these features to keep your content fresh and engaging.

In conclusion, Instagram marketing can be a game-changer for your brand’s online presence. By following these tips and consistently delivering value to your audience, you can cultivate a loyal following, drive traffic to your website, and ultimately, grow your brand on this visual platform. Remember that success on Instagram takes time and effort, so be patient and persistent in your marketing efforts. Happy Instagram marketing!

Embracing Top Digital Marketing Trends in 2023

In the fast-paced world of digital marketing, it is crucial for digital marketing agencies to be at the forefront of the latest trends. As we enter 2023, online marketing services are undergoing significant transformations. This blog highlights the key trends that digital marketing agencies, including digital advertising agencies, SEO services, social media marketing agencies, content marketing services, PPC management companies, email marketing agencies, and website design and development firms, should focus on to stay competitive.

Artificial Intelligence (AI) and Machine Learning (ML) Integration: Digital marketing agencies must harness the power of AI and ML to personalise customer experiences, automate tasks, and optimise campaigns. AI-powered chatbots, voice assistants, and predictive analytics help enhance client communication. ML algorithms enable agencies to analyse the vast data sets, gaining valuable insights that lead to more effective strategies and improved results.

Voice Search Optimization: The rise of voice assistants and smart speakers necessitates optimising digital content for voice search. Digital marketing agencies should emphasise long-tail keywords, conversational content, and structured data to ensure clients’ online presence aligns with the growing number of voice-based queries.

Influencer Marketing Collaboration: Influencer marketing continues to flourish as a powerful strategy for brands to connect with their target audience. Digital marketing agencies should facilitate collaborations between clients and influencers who align with brand values and niches. Authenticity, transparency, and micro-influencers will be key factors for successful influencer marketing campaigns.

Video Marketing Dominance: Video content’s popularity will continue to soar in 2023, making it an essential focus for digital marketing agencies. Agencies should guide clients in utilising short-form videos, live streaming, and interactive content to engage audiences across platforms like TikTok, Instagram Reels, and YouTube. Video marketing offers creative ways for brands to showcase products and services effectively.

Personalization and Enhanced Customer Experience: Personalization is vital for delivering exceptional customer experiences. Digital marketing agencies need to leverage data and automation tools to provide clients with personalised content, recommendations, and offers. The use of marketing automation tools and customer relationship management (CRM) systems is essential for agencies to create seamless and customised experiences for clients’ target audiences.

Social Commerce Integration: Social media platforms are becoming increasingly popular for e-commerce. Digital marketing agencies should help clients optimise their social media presence and leverage features such as shoppable posts, tags, and influencer collaborations. By embracing social commerce, agencies can simplify the customer journey and encourage impulse purchases.

Website Design and Development: An effective online presence starts with a well-designed and optimised website. Digital marketing agencies should offer comprehensive website design and development services to ensure clients’ websites are visually appealing, user-friendly, and optimised for search engines. A seamless user experience across devices is crucial for capturing and retaining audience attention.

Search Engine Marketing (SEM) and E-commerce Marketing: Digital marketing agencies should specialise in search engine marketing strategies, including pay-per-click (PPC) campaigns, to help clients maximise their online visibility and drive targeted traffic. Additionally, a focus on e-commerce marketing is vital for assisting clients in optimising their online stores, improving product visibility, and increasing conversions.

Conversion Rate Optimization (CRO): To achieve higher conversion rates, digital marketing agencies should employ strategies for CRO. This involves analysing user behaviour, conducting A/B testing, and optimising landing pages, forms, and calls-to-action. By continuously refining the conversion process, agencies can help clients improve their online sales and lead generation efforts.

10. Lead Generation Services: Digital marketing agencies should offer comprehensive lead generation services, utilizing various strategies such as content marketing, SEO, social media advertising, and email marketing. A targeted approach to lead generation.
11. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies are increasingly being used in marketing campaigns to create immersive and interactive experiences. Brands are leveraging these technologies to showcase products, offer virtual try-ons, and enhance customer engagement.
12. Privacy and Data Protection: Heightened privacy concerns and regulations necessitate marketers to prioritize data protection and transparency. Complying with privacy laws, obtaining explicit consent, and adopting secure data practices help maintain trust with customers and foster long-term relationships.
13. User-Generated Content (UGC) Campaigns: Encourage users to create and share content related to your brand or products. Host UGC contests or challenges where users submit their content for a chance to be featured or win prizes. This not only boosts engagement but also generates authentic user endorsements and social proof.
14. Live Video Experiences: Capitalize on the popularity of live video streaming by hosting live events, Q&A sessions, product launches, or behind-the-scenes glimpses. Encourage audience participation through real-time comments, questions, and giveaways, fostering a sense of exclusivity and building a community around your brand.

Overall, the digital marketing landscape in 2023 revolves around leveraging advanced technologies, prioritizing customer-centricity, and respecting privacy concerns. By embracing these trends, businesses can stay ahead of the curve and build meaningful connections with their target audience.
For digital marketing agencies, adapting to the latest trends is critical for maintaining a competitive edge. In 2023, AI and ML integration, voice search optimization, influencer marketing collaborations, video marketing dominance, personalization, and social commerce integration will shape the digital marketing landscape. By embracing these trends, agencies can effectively connect clients with their target audiences, achieve marketing goals, and excel in the ever-evolving world of online marketing services.

Harnessing the Power of Video Marketing for Your Small Business Growth

In today’s digital landscape, video marketing has become an essential and highly effective tool for small businesses to reach their target audience and achieve growth. With the rapid rise of social media platforms and the increasing demand for engaging content, videos have proven to be a powerful medium for capturing attention, conveying messages, and establishing a strong brand presence. In this comprehensive guide, we will explore the significance of video marketing for small businesses and delve into various strategies to leverage its potential. So, if you’re looking to take your small business to new heights, keep reading to discover the power of video marketing.

Understanding the Value of Video Marketing:
Video marketing offers numerous advantages for small businesses. It allows you to engage and captivate your target audience in a visually appealing and memorable way. Videos can effectively convey complex information, showcase products or services, and evoke emotions, resulting in higher customer engagement and increased brand awareness. Furthermore, videos are highly shareable, enabling you to extend your reach and attract new customers through social media platforms and other digital channels.

Leveraging the Expertise of a Digital Marketing Agency:
To maximise the benefits of video marketing, consider partnering with a reputable digital marketing agency specialising in online marketing services. A digital advertising agency equipped with professionals skilled in digital advertising, search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) management, email marketing, website design and development, search engine marketing (SEM), e-commerce marketing, conversion rate optimization, and lead generation services can help you create a comprehensive video marketing strategy tailored to your business needs.

Creating Compelling Video Content:
To capture and retain the attention of your target audience, focus on creating high-quality and engaging video content. Consider the following types of videos:

a) Explainer Videos: These concise videos effectively communicate the value and benefits of your products or services. They serve as powerful tools for driving conversions and boosting sales.

b) Product Demonstrations: Showcase your products or services in action to help potential customers understand how they work and how they can meet their needs. Product demonstration videos build trust and confidence in your brand.

c) Customer Testimonials: Encourage satisfied customers to share their positive experiences through video testimonials. Authentic testimonials serve as social proof and significantly influence purchasing decisions.

d) Behind-the-Scenes: Provide a behind-the-scenes look into your business operations, team, or manufacturing processes. Such videos humanise your brand and foster a deeper connection with your audience.

Optimising Videos for SEO services and social media:
To maximise the reach and visibility of your video content, optimise it for search engines and social media platforms. Implement the following best practices:

a) Incorporate relevant keywords in video titles, descriptions, and tags to enhance search engine visibility.

b) Design eye-catching video thumbnails to attract clicks and increase engagement.

c) Customise video dimensions and formats to suit different social media platforms, ensuring optimal viewing experiences for your audience.

d) Add captions or subtitles to make your videos accessible to a broader audience, including those with hearing impairments and viewers who prefer muted videos.

Promoting and Distributing Your Videos:
Creating exceptional videos is just the first step; you also need to promote and distribute them strategically. Consider the following strategies:

a) Embed videos on your website and blog to engage visitors, increase dwell time, and enhance your overall online presence.

b) Leverage the power of social media channels to share videos and encourage your followers to like, comment, and share. Engage with your audience by responding to comments and fostering discussions around your videos.

c) Collaborate with influencers or industry experts who align with your brand to feature your videos on their platforms, expanding your reach to their established audience.

d) Utilise email marketing campaigns to share videos with your subscribers and nurture leads.

Analysing and Measuring Video Performance:
To gauge the effectiveness of your video marketing efforts, monitor and analyse key performance metrics. Platforms like YouTube and social media provide analytics tools to track video views, engagement, click-through rates, and audience demographics. Analysing this data helps you identify which videos are resonating with your audience and make data-driven decisions for future video content.

Video marketing has emerged as an indispensable tool for small businesses to thrive in the digital landscape. By leveraging the power of videos, businesses can engage their target audience, convey their brand message effectively, and drive meaningful interactions. Through the expertise of a digital marketing agency specialising in online marketing services, small businesses can harness the full potential of video marketing and create a tailored strategy that aligns with their goals. Creating compelling video content, such as explainer videos, product demonstrations, customer testimonials, and behind-the-scenes glimpses, enables businesses to captivate their audience and establish a strong brand presence. By optimising videos for SEO services and social media, businesses can increase visibility and reach a wider audience, while thoughtful promotion and distribution strategies ensure maximum exposure and engagement. Analysing the performance of video marketing efforts allows businesses to make data-driven decisions, identify successful videos, and continually refine their approach. With the right combination of captivating content marketing services, strategic optimization, and targeted promotion, small businesses can leverage video marketing to boost brand awareness, drive conversions, and ultimately achieve sustainable growth. A social media marketing agency can help you to create a hike in your business with the right strategies.
In this digital age where attention spans are shorter than ever, video marketing presents an opportunity for small businesses to make a lasting impact on their audience. By incorporating video marketing into their overall digital marketing strategy, small businesses can differentiate themselves, build trust, and create meaningful connections with their target audience. So, embrace the power of video marketing and take your small business to new heights in the dynamic and competitive online landscape.

Post Covid Marketing

The world is not the same anymore. With no two group of experts agreeing on the timeline for the world to overcome this pandemic, a date for return to pre-Covid19 normalcy is currently anybody’s guess. Indeed, the world may never completely return to that level of normalcy. The best strategy for businesses and people is to adapt to this new world order and get used to the new normal.

The predictions and calculations for businesses, national economies and the world economy at large had to be thrown in to the recycle bin, following the biggest Black Swan event of this century, Covid-19, occurred. A Black Swan is an event that is highly unlikely to happen but would have severe consequences if it happened.

In this pandemic era, survival is the first mantra of all business houses. With new challenges comes new opportunities. With new systems comes new strategies. Its time for businesses to reinvent how they operate, to adapt to the new environment. And perhaps it is in the marketing division of your business, the biggest change has to come about.

Historically, businesses that have chosen a more progressive strategy of refocusing spending during a recession have outperformed businesses that made sweeping cuts, according to studies that analysed recent recessions1. The key here is to realign your marketing strategy to better fit in with the new reality.

How the world works has changed so drastically and dramatically that the evolution to adapt to it is still an ongoing process. What we know for sure is that the history of this decade will be written as two eras: Pre Covid and Post Covid.

The coronavirus is forcing enterprises to rethink the way they do business and dust-off policies for security, business continuity, and remote workers. Chances are that some of these efforts will stick. The way a company works will change, the way the market works will change and the way people think, decide and consume will change. So why not change how your brand look?

Like your consumers getting make overs, maybe it’s time for your brand to get a Make Over.

Don’t Panic.
Be a positive brand.
No time for downtime
Reinvent
Be visible.
Stay Relevant.
Be Online.
Connect with existing customers.
Improve your digital presence
PPC Ads
Special Offers
Localise your digital presence
Localise your content
Pivot while keeping customers

The economy isn’t stopping, Wulff said. Homeowners still need home service providers. People still need goods and services. Money is still changing hands and consumers are still relying on Google to find people to do business with.

Tell them you had to stop a service to ensure the safety of customers, or tell them that a product is unavailable temporarily but you are working over time to bring it back.

1 – (McKinsey 2002, Harvard BR 2010)

While people are dreaming of returning to restaurants and bars after being confined to their own kitchen following the coronavirus outbreak, some experts say that the pandemic will create long-term changes in the industry.

Going Local

How localised digital marketing can improve your business.

The coronavirus is forcing enterprises to rethink the way they do business and dust-off policies for security, business continuity, and remote workers. Chances are that some of these efforts will stick. The way a company works will change, the way the market works will change and the way people think, decide and consume will change.

The most important change, that ironically applies to every region in the world is that consumption will be even more localised. A true paradox of the globalized world. With Covid19 disrupting supply chains and product delivery systems, lockdowns and quarantines cutting off regions from one another, local market is where people turned to. While this system will gradually change and better supply chain solutions will evolve, the behavioural change of consumers might remain that way for a longer period.

This poses a relatively new challenge for businesses. Target audience for ads and promotions will now have a whole new base variable, bringing in a lot more permutations and combinations. Geotargeting has never been more relevant than now. But the new level of local variation with other demographical factors will makeaccurate targeting more complicated. Existing market studies will have to be revisited, at least partially.

This challenge also brings with it a big opportunity for small and medium scale businesses. Sure, national and international online retailers like Amazon and Flipkart will still have a considerable market share. But the early adaptation of localized online purchases with faster, real time delivery, in the absence of these big brand retailers, broke a barrier for entry that small and medium local businesses found difficult to do before.

Google search patterns and trends reveal interesting data as to how people search post Covid-19. The peak online hours have changed. People who searched for Fitness or Yoga near me now search for Fitness or Yoga online. More and more people are searching for basic essentials with the tags of “online order” “home delivery,” “near me” etc. 1

So how can your business approach these new patterns and turn it to your advantage.

First step of course is to Be Online. If you don’t have an online presence, create one. This means a functional website, relevant social media accounts, Google map pin, Online directory listings, and google business listing. With high level dependence on online sales platforms and home delivery services, even traditional customers will now start looking online before making a purchase.

Now its time to get localized.

  1. Local Content Marketing – Content marketing is a must when it comes to successful digital marketing. All across the digital landscape, brands are investing in churning out high quality, engaging content that encourages links, shares, and engagement. And it isn’t just a strategy that only works for big brands — small businesses have proven time and again that all it takes to create engaging content is expertise in a specific field or industry and the persistence to devise a content calendar and stick to it.Small local businesses have a great opportunity to create content that is specific to their city or region.
  2. Partnerships with local niche influencers – Partnering with celebirty influencers can be extraordinarily expensive, and it’s a tactic that’s out of reach for small businesses. But influencer marketing doesn’t just mean working with huge names. In fact, it’s usually a smarter, more effective strategy to build partnerships with niche influencers. These niche influencers have engaged audiences who follow them based on their specific sphere of interest and influence. That means that although their follower counts are lower than those of mega-influencers, niche influencer marketing is more likely to connect with the right audience.By building partnerships with influencers in your area, you can introduce your business to new, highly relevant audiences.
  3. Social Media Advertising – Social media advertising is the way to go if granular targeting is your goal, which it is for most local businesses. On Facebook, for example, you can target your ads to users based on state or region, city, zip code, or business address. Geo-targeted [social media] posts were 6 times more successful than posts shared globally.With expert input you can refine your target audience even further to find a perfect fit. With right content, targeting, scheduling, and follow up, social media ads can generate high potent leads.
  4. Local Search Ads – A google search for anything will produce thousands of pages. A customer usually would not go beyond the first few results. By having your brand setup local search ads with Google, your business can be listed at the top of the results when a user conducts a local search relevant to your business.Key words, targeting, smart bids and budgeting are important factors and if you don’t have an expert on board, it is easier and cost effective to work with a professional agency. As these ads are generally Pay-per – click, its easier to stay with in the budget while generating leads.
  5. Be Mobile Ready – Capitalizing on mobile traffic should be a key priority for local businesses. Mobile searches are very often local in nature, and they can demonstrate an immediacy that desktop searches usually lack. A person searching on mobile for a product is likely to be out and about as opposed to a desktop user who might just be researching. Optimize your website for mobile usage as the user will not take more than a few seconds before deciding to quit a subpar mobile website.
  6. Incorporate Native Language – In a research study, while English campaigns had an average CTR of 2.35% and a conversion rate of 7.47%, the localized versions saw click-through rates of 3.34% – an increase of 42%, and 9.08% conversion rates – a 22% lift over the English campaign.72.4% of global consumers indicated that they prefer to use their native language when shopping online. While these stats may vary from place to place, what is clear is that having your content also published in the native language can bring in a lot more customers. You will have to replicate all relevant content, especially social media content, in both English as well as the native language.

There has never been a better time for local and small and medium scale businesses to gain a considerable foot hold in the online market space. The tools are there, the information is there and the opportunity is there. With an expert and focused team on your side, you can become the winners of a new market order.

References –

  1. Forbes, 2018
  2. CSA Research, 2019
  3. Neiman Journalism Lab, 2014
  4. Appia, 2014

Being Online

Secondly, improve what you have. Just having an online presence is no longer enough. It has to be visible, consistently reliable, user friendly and interactive. If you are starting afresh, you can set your goals and expectations and work towards it. But most probably you have some kind of online presence. It is now time to revamp it and improve it. Better site navigation, safe payment gateways, proper security certifications and stability are essential. Social media needs to be up to date, interactive and relevant.

An effective online presence draws the consumer in and captures leads. This is one of the most important jobs that an online presence has to do. This ties in with having knowledge of your market and using the right techniques to draw in the right crowd – the crowd that has the potential of eventually becoming your customers/clients. This includes having compelling content and effective calls-to-action that lead people to the next step in the sales process.

The first step of a new online customer is of course to search for what they are looking for. SEO is now more dynamic than ever. Search trends are shifting rapidly and trend analysis and SEO similarly have to be rapid. There is a myriad of tools and suits to analyse every online data, every online interaction and create an accurate picture. But the analysis has to be real time and adaptation quick for it to be effective.

Just as SEO, Ad targeting has changed a lot. The time where people consume ads, the days of the week people shop more, the online traffic flow, every factor is fluctuating now. PPC ads are performing better and smart bids are key to get the right visibility. Its better if your ad is only viewed by 10 prospective customers than if the ad was viewed by 100 non interested people. To get the right fit, you need intelligent trend analysis, dynamic data review and quick response.

Keep Calm and Carry On

The world is not the same anymore. With no two group of experts agreeing on the timeline for the world to overcome this pandemic, a date for return to pre-Covid19 normalcy is currently anybody’s guess. Indeed, the world may never completely return to that level of normalcy. The best strategy for businesses and people is to adapt to this new world order and get used to the new normal.

While businesses around the globe are caught in the blinding light of this new era, the most important point to keep in mind is, DON’T PANIC.

The economy isn’t stopping. Homeowners still need home service providers. People still need goods and services. Money is still changing hands and consumers are still relying on Google to find people to do business with. The method and manner of consumption may change, but consumption will continue to happen2.

Take caution when quickly reacting to a sudden shift in the economy or market.Historically, businesses that have chosen a more progressive strategy of refocusing spending during a recession have outperformed businesses that made sweeping cuts, according to studies that analysed recent recessions1. The key here is to realign your digital marketing strategy to better fit in with the new reality.

During uncertainties, people tend to look for stability and familiarity. Make sure your digital content and presence communicate that everything is fine. Here are some ways for your business to do that.

  1. Carefully evaluate your messaging – from the tone, visual imagery, copy, keywords, and media placements. Make sure that your content and media remain positive and reassuring.
  2. Give regular updates to your customer base – Even if it may look insignificant, communicate to your customers about changes and progresses.
  3. Turn negative news to a positive message – If you have to shut down a service or discontinue a product, make sure that you communicate the same in the most positive tone.
  4. Tell them how prepared you are and how you plan to overcome obstacles step by step.
  5. Reiterate the importance of the customers to your company.
  6. Your brand messages should remind them that this is temporary and things will get better.

While falling revenue is inevitable in these tough times, ensure that you spend wisely. Hire a professional digital branding and content creation agency to maximize results, while reducing over heads. A good digital marketing agency can help you come up with the correct content, tone and design. It can also help you with choosing the media and time for communicating. Depending on your business size and type, chose a customized package that will fit in with your need as well as budget.

How you communicate your brand now will define your brands value in the post Covid-19 Era.Keep in mind that it is not just what you say; it is also how you say it, when you say it and where you say it.

References

1 – McKinsey 2002, Harvard Business Review 2010

2 – Thrive Agency, 2020

No time for downtime

Everything is going well for your business. Numbers are looking up, projections are positive. Suddenly the Black Swan appears. A black swan is any event that is highly unlikely to happen but would have severe consequences if it happened. And Covid-19 is the biggest, scariest black swan to have appeared in the last 100 years.

This is the story for most businesses around the world. Every company out there is trying to adapt to a strange new world. Businesses are either shut down or working with minimal capacity. There is a lot of downtime and limited avenues to utilize the time and resources for. People around the world are using this unexpected time off to learn new things, to work out, to cook new dishes,to create art etc. They are improving and refusing to stay still. And there’s a lot that the businesses can learn from this resilience and positivity of humans.

With the extra man hours and resources at hand, why not look at what you can do to be a relevant brand. Here are some productive measures you can take to improve your digital brand identity according to marketing experts from around the world.

Revamp your website– With most business transactions moving online, your presence on the web is more important than ever. People are searching online for every product and service and those with an online presence will make an impact. But just like a store front attracts people and influence their decision making, a business website will be the first impression for prospective customers. Utilize this downtime to redesign and relaunch your website. You can either go for incremental improvements or complete reinvention, depending on your brand’s needs. A fresh and current website integrating various Post -Covid19 measures will sure make a difference. Work with a website development agency with good experience in branding and marketing to ensure your website is not only attractive but efficient and user friendly.

Refresh your Brand– While reinventing or redesigning a brand identity is a major step, involving multitude of factors, refreshing the brand achieves a new and up to date brand look with minimal changes. A brand refresh maintains a visual connection to how the brand identity was seen before. But the “new suit” makeover is up-to-date, vibrant and designed for today’s audiences. Imagine getting a new coat of paint on your current office, instead of a whole new building. Invest in a professional branding agency to work out an effective plan to refresh your brand across the spectrum.

Reinvent your Social Media – Your company probably has a presence in all the social media that matter. But does it stand out? Does it fulfil the needs of the present world? Quarantine and social distancing have led people to live in a virtual community. Perhaps the most important item on your agenda should be to reinvent your social media presence. Inhouse operators for social media may sound like a cost-effective method, but unless you have specially trained professional social media experts, designers, analysers and content creators on board, you are losing a lot more in lost revenue and opportunity. Spend wisely on a professional consultant agency to create/reinvent and manage your social media.

Rethink your Ad Plan– Most of the ad spend will move online. Rethink your ad plan and budget and start spending even during the downtime to ensure continuity in brand visibility. Pay-Per-Click (PPC) Advertising is a Smart Move Right Now. With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week. And CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. Work with a digital marketing expert to create a 360-degree digital ad plan covering all online media. Don’t cut cost by designing ads in house if you don’t have a professional ad designer and content writer. In the long run it is more cost effective and profitable to get a dedicated agency to create and execute your ads and promotions.